Write Content

8 Content

Your website's content is made up of text, pictures, videos, sound, etc.

For now, we'll just concentrate on the text.

Remember that niche you chose earlier?   You then chose a domain name to compliment it;   now you're going to write some interesting content about it.

Keep in mind that web writing is a bit different than conventional writing.   Online, people tend to scan instead of reading every word.

Guidelines for Website Writing:

  • write short sentences
  • write short paragraphs
  • Avoid slang
  • be concise and to the point
  • be objective
  • use keywords (the words you figure surfers type into Google)
  • Keep all text left-aligned (not centered, right-aligned or justified)
  • use bullet points
  • try to write persuasively without overdoing it

Persuasive writing tips:

  • Grab the reader's attention in the first line
  • Relevent information
  • Use action verbs to keep readers attention
  • Keep sentences and paragraphs short
  • Make headlines bold
  • Use lists with bullet points
  • Allow white space where needed

And remember;   you're writing for the web;   You're audience isn't reading - their scanning.