Write Content
8
Content
Your website's content is made up of text, pictures, videos, sound, etc.
For now, we'll just concentrate on the text.
Remember that niche you chose earlier? You then chose a domain name to compliment it; now you're going to write some interesting content about it.
Keep in mind that web writing is a bit different than conventional writing. Online, people tend to scan instead of reading every word.
Guidelines for Website Writing:
- write short sentences
- write short paragraphs
- Avoid slang
- be concise and to the point
- be objective
- use keywords (the words you figure surfers type into Google)
- Keep all text left-aligned (not centered, right-aligned or justified)
- use bullet points
- try to write persuasively without overdoing it
Persuasive writing tips:
- Grab the reader's attention in the first line
- Relevent information
- Use action verbs to keep readers attention
- Keep sentences and paragraphs short
- Make headlines bold
- Use lists with bullet points
- Allow white space where needed
And remember; you're writing for the web; You're audience isn't reading - their scanning.
